Guest Talk with Dara O'Rourke | How to Blow Up a Carbon Data Pipeline
Dara O'Rourke, professor of sustainability sciences at Berkeley, argues that mainstream carbon protocols like the Greenhouse Gas Protocol, CDP, and Science Based Targets initiative have become 'up and out' external reporting systems that are easily gamed and fail to drive actual decarbonization, citing CDP's own finding that only 0.4% of reporting firms have credible decarbonization plans. Drawing on his six years building Amazon's internal carbon system of record (with Venkatesh Rao), he proposes shifting to 'down and in' actionable input metrics—like grams of CO2 per unit shipped—embedded directly into company optimization algorithms for procurement, routing, and R&D, rather than annual aggregate disclosures.
Dara O'Rourke