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The Death and the Death of Orkut

Paper Alice Noujaim

Alice Noujaim examines Orkut's rise as Brazil's dominant social platform from 2004-2010 and its subsequent decline following Facebook's ascendancy, culminating in Google's decision to shut down the service in 2014. The paper traces how user migration and corporate abandonment led to Orkut's 'death by official ending' rather than organic decline.

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