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Punk, Folk, Myth, Protocols: Sketching The Socioimaginational

Talk Sam Chua

Sam Chua, a protocol-curious cultural entrepreneur from Southeast Asia, explores the intersection of punk, folk, and mythological narratives with protocol design. He argues that understanding how societies learn and change—particularly through the concept of 'working imagination' as a cultural-technical capacity—is essential to grasping how new concepts become embedded in everyday practice and protocol design.

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